Privacy Policy

Privacy Policy

The type of personal information which we collect from you depends on the type of transaction involved:

AB asks for your name, address, email address, and other personal information when you create an account online. You will also be asked for personal information when you make an online purchase, or enter into contests or promotions. This information is used to process your orders and to allow us to communicate with you. The information also enables AB to customize products or services to better meet your preferences and to offer you products and services from AB and other sources that may be of interest to you.

To process and/or fulfill your order, trusted third parties may be used to perform the required function, and in such cases, appropriate personal information will be given to them to allow for the service to be provided. Contractual or other appropriate means would always be used to ensure third party compliance with our privacy policy and all applicable privacy laws.

AB may use how you shop and browse on our website in order to offer you recommendations for products and services from AB and other sources that are more relevant to your interests. AB uses the recommendation services of trusted third parties to offer you meaningful recommendations during the online experience. AB shares IP address, unique ID number, and shop and browse behaviour with the third party service provider. AB does not share any personally identifiable information with the third party service provider.

When you create a Registered User account for use in the AB site, you may be provided with the opportunity to create a user profile about yourself. Profile information is used to be presented back to and edited by you when you access the service; and in addition, to be presented to others permitted to view that information by your privacy settings. In some cases where your privacy settings permit it (e.g., posting comments), other AB users may be able to supplement your profile.

When you register with AB as a Registered User, you create your own profile and privacy settings.

AB may use information in your profile without identifying you as an individual to third parties. We do this for purposes such as aggregating how many people like a product and personalizing advertisements and promotions. We believe this benefits you. You can know more about the world around you and, where there are advertisements, they’re more likely to be interesting to you.

You post Submissions on the Site at your own risk. We cannot control the actions of other Users with whom you may choose to share your pages and information. Therefore, we cannot and do not guarantee that the content you post on the Site will not be viewed by unauthorized persons. We are not responsible for circumvention of any privacy settings or security measures contained on the Site. You understand and acknowledge that, even after removal, copies of User Content may remain viewable in cached, archived or indexed pages on the Website or on Third Party Sites, or if other Users have copied or stored your User Content.

Retail Online,
AB will only collect and use such personal information as is necessary to process your transaction and to verify your identity when required. Customers may be asked to provide personal information when returning product which information is only used in the protection of AB’s business. You will also be asked for personal information when you enter into contests or promotions. This information is used as indicated above under the heading “Online”.

Promotional Offers – How to Unsubscribe – Occasionally we send promotional offers to selected groups of Online AB customers for offers from AB itself, or for offers where we have joined with another business for such promotions. When we do this, we do not give that business your name and address.

AB is not in the business of selling customer information to others. Users’ specific personal information is not currently sold or rented but we may decide to do so in the future. If this were to happen, AB would announce such a plan and ask you to “opt in”. If you wanted to share your personal information, you would have to respond. In the absence of such a response, your information would not be shared with anyone other than AB.

Statistical Reports – AB may also use personal account information and data collected through your personal identification to generate statistics and aggregate reports for internal use and for sharing with affiliates, subsidiaries, licensees, successors and advertisers. These statistics and aggregate reports will not contain any information that could identify you personally.

We may send email communications related to your registration/membership in order to keep you updated about important changes to the Community, the Terms of Use, our Privacy Policy, etc.


To place orders by e-mail:

To place orders by phone:
Call Customer Service at 1-800-552-3282

To place orders by mail:
NewBold Corporation
450 Weaver Street
Rocky Mount, VA 24151
Tel: (540) 489-4400
Fax: (540)-489-4417

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United States